K2 first listens to clients and then delivers inspired and artisanal creative briefs, new business and product offering names, value propositions, logos and supporting marks, tag lines and supporting brand narratives.

K2 founders Jim and Kevin appear to work effortlessly with each other after decades yet maintain a valuable creative tension for challenging each other’s ideas and forging great outcomes for clients.

Call on K2 when you are ready to invest in an identity system that will lower your cost of marketing and selling forever by being meaningful and memorable right from the start.

K2 is a Content Evolution federation practice.

Kevin is Federation Leader & President of Content Evolution, a North Carolina Limited Liability Company with 20 years of experience and supporting members and companies from around the world originally supporting his work for Brand & Values Experience at IBM, and as the first Brand Steward for ThinkPad notebook computers celebrating 30 years of service to thinkers this year.

Jim is the Design Director of Content Evolution and a founding member of the federation. He has studied with the legendary brand identity designer Paul Rand. His approach to design is called Kwologic – a fusion of Jim’s intuition about the core idea of a company or organization, and a logic in embodying this core idea into a visual identity and system.

K2 founders have worked with major enterprises such as Bayer, GE,  IBM, Kyocera, Lenovo, Linde, NEC, Toshiba Global Commerce Solutions, and many midcap and startup companies.

K2 selects its clients as much as clients select us. When you’re ready, reach out and discover
if we’re right for you.